Istvan Siklaki


Work Address: Faculty of Social Sciences, Eötvös Loránd University of Budapest, vice dean


Date of Birth: 10th September 1950

Nationality: Hungarian

Occupation: Researcher and lecturer in social psychology, vice dean

Tertiary education and qualifications

Eötvös Loránd University of Budapest, 1972-1977

First qualification (Hungarian qualification system used to be different from the Western one): Eotvos Lorand University of Budapest, 1978-80: Studies in Text-linguistics.

Second qualification (like a second PhD): Institute for Psychology of the Hungarian Academy of Sciences, 1988-92: The creation of text-coherence.

Yet another special kind of qualification: habilitation: Eotvos Lorand University of Budapest, 2007: Social psychological underpinnings of qualitative research methodology with special respect to online (internet-based) solutions.

Membership of Professional Bodies

European Association of Social Psychology

International Association of Empirical Aesthetics

International Association of Language and Social Psychology

Hungarian Psychological Association

Hungarian Association of Communication, member of Board

ELME Hungarian Association of E-learning, chairman

Employment history

After a pre-graduate career in computer programming I worked as a researcher of journalism at the Mass Communication Research Centre in Budapest until 1980. Then I worked as a publisher of books on psychology for a major Publishing House, Gondolat Kiado, Budapest, and in parallel I was teaching social psychology and social psychology of language at the Department of Sociology of the Eotvos Lorand University of Budapest, on a part time basis. In 1986 I moved to the Institute for Psychology of the Hungarian Academy of Sciences, where worked as a senior researcher, and carried on teaching at the above mentioned University as before. In 2000 I moved to the Institute of Sociology of the Eotvos Lorand University of Budapest on a full time basis. In 2004 the Faculty of Social Science of the University was founded, where I started to work as a director of the new Institute of Social Relationships, and head of the Department of Social Psychology. Presently I am general vice dean for the Faculty. In the recent years I have a focus group research seminar and research seminars on indirect influence processes at the University. I also teach social psychology at the Department of Communication of the Corvinus University Budapest, where I serve as the head of department, as well. Between 1990 and 1997 I was doing qualitative research as a freelance expert. Main partners were Sawyer Miller Group Budapest, Szonda Ipsos, Gallup Hungary, and Medián Opinion- and Market Research Institute. In 1997-2005 I was the director of qualitative research at Medián Opinion- and Market Research Institute. Currently I am the executive manager of Meroving Internet Research Ltd., a cutting edge company in the field of online research.

Activities concurrent with my present jobs

I was a member of the editorial board of the bimonthly scientific journal Pszichológia from 1986 to 2000. Drawing upon my experience in the field of the social psychology of linguistic communication I work as a consultant on strategic communication research both for government and private organisations. I also work as a consultant on academic grant appraisals.

Teaching and research interests

My main research interest is the social psychology of language use, and of indirect influence processes, linguistic and cognitive. My research interest in the applied field is qualitative research in general, and focus group methodology in particular, with special regard to the online research methodology.

Publications and participation in the scientific world

Over about two decades I was a regular presenter at Hungarian, and even more so at international conferences and meetings in the area of experimental social psychology.

My research key words are:

conversational analysis, cognitive social psychology of persuasion and influence, discourse analysis, psychology of manipulation, pragmatics, focus group methodology, interview dynamics, online research, e-learning methodology.

Major publications in English include:

(1985) Story grammars as models for story processing. In E. Sözer (ed.) Text connexity, text coherence. Hamburg: Buske, 219-269.

(1988) Delicate balance. Coherence and mutual knowledge in a short story. Poetics, 17 439-460.

(1989) Macro-structure, knowledge base, and coherence. In M-E. Conte, J.S. Petofi and E. Sözer (eds.) Text and Discourse Connectedness. Amsterdam/Philadelphia: John Benjamins Publishing Co., 1989, 310-324

(1990) From the cynical rhetoric of Stalinism to the manipulation of public opinion. Journal of the Hungarian Studies Program of the University of Amsterdam. Studies in Cultural Interaction in Europe. Vol. 1. No 2, pp. 57-70.

Forgas, J.P., Laszlo J., Siklaki I. and Moylan, S.J. (1995) Images of politics: A multidimensional analysis of implicit representation of political parties in a newly emerging democracy. Journal of European Social Psychology. Vol. 25., No. 5. 481-496

Gyorgyi Bindorfer - Istvan Siklaki (2003) Hungary and Euro-Atlantic Integration. Focus Group Research. In Andras Kovacs & Ruth Wodak (eds.) NATO, Neutrality and National Identity: the case of Austria and Hungary. Böhlau Verlag: Wien

I have published three books in Hungarian:

(1980) Studies in Text-linguistics, MCR, Budapest

(1994) Psychology of Persuasion, Scientia Humana, Budapest

(2006) What is underlying opinions: Focus group methodology. Kossuth Kiado, Budapest

I have edited and co-edited two readers, also in Hungarian:

(1990) Basic processes of verbal influence. Tankönyvkiadó, Budapest, 2nd edition 1994. An extended and improved edition was published in 2008 by Typotext, Budapest

(1998) with Csaba Pleh and Tamás Terestyeni: Language, action, communication. Budapest: Osiris